Studio
I design what a brand looks like when you walk into it. For Nike, that meant Unite, a community store format built on local references, where I was creative lead across a rollout of more than twenty stores. I set the direction for the agencies and fabricators who built them. Before that, environmental graphics for ten North America flagships including SoHo, Chicago, Boston and San Francisco.
Over twenty years of print for major brands. Monthly catalogs and direct mail at Ann Taylor; national advertising at Coach that ran in international magazines and newspapers, including Vogue and the New York Times; and at Nike, in-store signage, window systems, and seasonal mailers that rolled out across the Factory fleet.
I bring brand vision to life through the art direction of product and model photography. This involves collaborating with photographers to conceptualize the shoot, style the scene, and guide the composition. From mood and lighting to props, details are chosen to capture the perfect image for the project's goals.