Mac
Gregor
Design
Nike stores in North America prioritize the customer experience by incorporating localized elements in the design. My focus on local storytelling graphic design created an immersive environment that showcased
Nike's values and products while engaging consumers with authentic and unique details that resonate with residents of to the area.
With a design background honed at industry leaders like Nike, Coach, and Ann Taylor, I crafted compelling marketing materials. This included designing catalogs, mailers and advertising, along with art directing photo shoots to create visual content for those campaigns.
Beyond design, I bring my vision to life through the art direction of project photography. This involves collaborating with photographers to conceptualize the shoot, style the scene, and guide the composition. From mood and lighting to props, details are chosen to capture the perfect image for the project's goals.
I create collages and stop-motion animations by cutting up old fashion magazines and scrap paper, using scissors and glue to assemble them into new works. These collages celebrate movement and explore the female experience through the lens of reclamation and empowerment.
